Researcher & Analyst

providing data-driven insights from social media, secondary research, and syndicated research to inform strategies

2024 Significant Insights 30 Under 30 List Honoree

Worked With ⬎

WORK

Dell I.T. Squad

The campaign received 72 million impressions, +1000%
increase in followers and 200x increase in brand credibility.

  • Dell Technologies partnered with Reddit to establish a trusted I.T. team that engaged with IT decision-makers. This team, known as the I.T. Squad, came to life in an original comedy series, addressing real Reddit discussions and trending topics, while also leading conversations through Reddit talks and AMA sessions with experts.

    Problem: Campaign was created because of the lack of trust between business decision-makers and their enterprise providers. Additionally, traditional advertising methods have proven ineffective in reaching this audience, prompting the need to identify alternative approaches to engage this "hard to reach" audience and build trust

  • Performed social listening surrounding social media holidays to help decide launch date based on social media sentiments of the social media holidays

    Tracked the social media response and sentiment of the overall campaign and made recommendations when necessary aka the deliverer of the good and bad news surrounding the campaign

  • Dell I.T. Squad campaign won & was nominated for many awards including a Webby, Shorty, & Reggie

ILLUSTRATION: JIANAN LIU/HUFFPOST PHOTO: JOHNNY NUNEZ

Unlock Her Potential

Increased number of applications from 1.4K in 2021 to 2.5K in 2022

  • A mentorship program that provides free mentorship to women of color in the United States led by screenwriter & former manager of Wu-Tang Clan members, Sophia Chang

    Objective: Identify and analyze the key themes within Unlock Her Potential's content that demonstrate the highest resonance with its audience.

  • Social media audit and organic post performance measurement to understand Unlock Her Potential’s current key content themes to define current strategy and what’s working and not working

    Secondary research of online communities to contribute to outreach list/CRM

    Social media listening to understand perspectives about of mentorship for women of color to inform content strategy

  • Worked with the social media team and we organically grew Instagram followers nearly 53% and Linkedin followers 271% in first year

US Olympic & Paralympic Museum

Submitted a report of findings & insights into Call Two Action’s 2021 marketing & fundraising competition & won!

  • The U.S. Olympic & Paralympic Museum (USOPM) offers an immersive and universally accessible look into the journey of Team USA’s Olympic and Paralympic athletes.

    Problem: Young Americans don’t feel as connected to the Olympic Movement. In response, USOPM sought actionable insights to inform the potential creation of a vibrant millennial donor society, ensuring the sustainable growth and support of Olympic endeavors among younger generation of Americans.

  • Secondary research about trends in donor society landscape, social media listening insights about people’s experiences in donor societies

  • Had the honor of my work being judged by Olympic medalists, a CNBC Contributor, and a NBA Executive

SKILLS

  • Researching political, economic social, technological, legal, environmental cultural factors

  • Evaluating consumer preferences and industry direction

Online/Secondary Research

  • Analyzing social media trends

  • Finding influencers driving social media conversations

  • Watching over reputation and crisis emergencies

  • Understanding sentiment

  • Measuring how much people talk about brand or person

Social Media Listening

  • Measurement social media post performance

  • Comparing own post against competitors

Social Media Analytics

REFERENCES

“Jolia provided valuable insights and analytics to our small social media team that led to growth of my social enterprise. She is a talented, humble and thoughtful team player who embodies Unlock Her Potential's values of building community and coalition. Jolia's skills were truly a secret weapon to our strategies.”

— Sophia Chang | Unlock Her Potential Founder, Author, Screenwriter & Former Manager of Ol’ Dirty Bastard (RIP), RZA, GZA, Q Tip, A Tribe Called Quest, Raphael Saadiq, and D’Angelo

“Collaborating with Jolia on an audience research project, her adept analysis for a prominent media outlet debunked myths, highlighted growth areas, and informed strategic recommendations. Jolia's self-directed, impactful insights validated my recommendations, fortifying our transformative final client report.”

— Amanda Reid | OCTO Impact Founder - Specializing in social impact, mission-driven brands, and audience insight